The Brand Upgrade is a done-for-you web design experience created for established entrepreneurs who are ready for a website that reflects who they truly are and what they've built.
Here's The Thing
Look Into the Future
Imagine landing on your own website and feeling proud of every single thing you see.
Imagine sending your link to a potential client with full confidence, knowing that by the time they finish reading, they already want to work with you.
Imagine waking up to inquiries from people who found you, resonated with you, and made the decision to reach out before you ever had to say a word.
✦✦✦That is what a website built with intention does. It works while you rest. It tells your story while you're living your life. It attracts the right people and moves them toward you, so that by the time they reach out, they're already ready.
Introducing
A done-for-you web design experience built for established entrepreneurs who are ready to stop sending people to a website that undersells them. A website that reflects your genius, receives your ideal clients, and works on your behalf every single day.
What Makes This Different
Every website I build is customized to you and your brand, infused with the kind of intention and strategy that makes a website actually work. I take on your brand as if it were my own. I care about your results the way you care about your clients. And the support you receive from me throughout this process is unlike anything you've experienced with a designer before.
It's your genius, translated into a digital experience that makes the right people stop, feel something, and reach out.
Featured Work
Product Web Design
Web Design for Authors
Web Design for Business Coaches
Web Design for Cleaning Companies
Web Design for Educators
Web Design for Spiritual Leaders
Web Design for Therapists
Web Design for Wellness Brands
Web Design for Wellness Practitioners
Product Web Design
Product Web Design
Product Web Design
Product Web Design
Web Design for HVAC Companies
Web Design for Speakers
Web Design for Therapists
Kind Words
Jay is a design genius. Her ability to translate intention into a tangible reality is phenomenal. She can see your vision in design and her execution feels magical. I'd definitely recommend working with her for purpose-driven work.
Crystal Jones
Spiritual Advisor & Sound Therapist
Jay is an intuitive genius! Not only does she design like a superstar, but she'll add little touches that make you say, "THESE ARE THINGS I WANTED BUT NEVER TOLD ANYONE!", in your screamiest ALL CAPS voice.
Tania Fox
Business Strategist
I cannot say enough good things about her work! She really listened to my vision, what I wanted to convey with my brand and created exactly what visually conveys those feelings. Thank you Jay and Dean Street Creative for your excellent work!
Julie Hutchinson
Therapist
Working with Dean Street Creative helped my brand go from an idea to an actual manifestation. It was totally an impulse decision but I was clear that I wanted to work with Dean Street! What I enjoyed most about working with Jay is the creativity in the design and how the final product exceeded what I could have imagined. It was professional and designed in a way that was exactly what I wanted. It's been a pleasure!
Jasmine D. Francis
Entrepreneur
Choose Your Experience
Experience One
Payment plans available
Experience Two
Payment plans available
Both experiences include up to 3 rounds of revisions and personal support throughout
My Promise to You
Every partnership I take on receives my full creative and strategic attention. Because of the depth of that investment, all sales are final and every client receives three rounds of revisions to ensure the final website is everything it should be.
The Guarantee
I am committed to creating a beautiful digital home that positions you as the expert you are and builds immediate trust with every potential client who lands on your page.
Meet Jay Dean
For over a decade, I've had the privilege of working hand in hand with incredible entrepreneurs from every field. Therapists, doctors, pastors, teachers, coaches, and thought leaders who are not just brilliant but transformative in what they do.
What fuels my spirit is collaboration with leaders and creatives who achieve exceptional results for their clients. And what I know after all these years is that your website should be your secret weapon. The thing that works while you rest. The thing that tells your story while you're living your life. The thing that makes the right people stop, feel something, and reach out.
If you're ready for a website that finally does justice to the work you've built, The Brand Upgrade was made for you.
Is This For You?
You're an established entrepreneur who knows their work is exceptional and you're ready for a website that communicates that to every person who lands on it.
You already have clients, you already have a brand, and you're ready for a website that matches the level you're actually operating at.
You've been carrying a website that was built for an earlier version of you and it's time for your digital presence to catch up with where your business truly is right now.
You want your website to do the heavy lifting of attracting your ideal clients, telling your story, and moving people toward working with you without you having to be present for every conversation.
You understand that investing in a website that converts is one of the most powerful decisions you can make for your business.
You're done with websites that just sit there looking pretty. You want a digital home infused with intention, strategy, and your unique brilliance.
You're ready to show up online with the kind of confidence that comes from knowing your website is working for you around the clock.
You honor the creative process and you love my design aesthetic.
The only thing left is a website that matches the energy of everything you've already built.
How do I figure out which option is the right fit for me?
That's exactly what our discovery call is for. We'll talk through where you are and figure out together what makes the most sense for your business right now.
Do I need to have everything ready before we start?
I'll prep you before the build day so you're not scrambling. By the time we get started, you'll have everything you need and we can move with ease.
What platform do you build on?
I build on both Wix and Showit and I genuinely love both. Wix is incredibly powerful, flexible, and consistently underestimated. Showit gives complete creative freedom with a drag and drop canvas that lets every detail sit exactly where it should. We'll decide together which platform is the right home for your brand.
What happens if we don't finish everything in a day?
It's rare, but if we need a little more time I'll continue working at no extra charge. Your website gets done. That's my commitment to you.
The Referral Program
Get paid for referring your network to The Brand Upgrade
You already know at least 1 person who needs a better website. An entrepreneur in your circle who is brilliant at what they do but whose website does not tell that story. Someone who is ready to invest in showing up online the way their brand deserves.
When you send them our way and they book their partnership, $300 goes straight to you via Venmo or PayPal. You can refer as many people as you want and every single referral that pays their deposit puts money in your pocket. There is no cap on what you can earn.
Send the person you have in mind to The Brand Upgrade page
When they apply, they will include your name in the application
When they pay their deposit, your $300 is sent to you within 48 hours
Tell me a little about where you are and what you're looking for. After you submit, you'll choose a time for your 30-minute discovery call.
Choose a 30-minute slot that works for you. We'll meet on Google Meet and I'll have already reviewed your application so we can get straight to it.
A Google Meet invitation has been sent to your email. I'll review your application before we speak so we can skip the small talk and get straight into it. I'll see you on the call.